Customer Experience

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The Memory Triggers That Turn Support Moments Into Stories
Customer Experience

The Memory Triggers That Turn Support Moments Into Stories

Explores how subtle, sensory ‘memory triggers’ in support interactions shape lasting emotional impressions that customers retell. Shares examples of how human agents can intentionally create these moments without gimmicks.

Jessica19 min
The Neuroscience Behind Customer Delight
Customer Experience

The Neuroscience Behind Customer Delight

Explores how small, human support interactions activate emotional triggers that increase loyalty and repeat revenue. Breaks down what we’ve observed across hundreds of customer touchpoints and how brands can engineer moments that stick.

Sarah22 min